Data problem :

Client’s website witnessed a 3x increase in online traffic at the beginning of the lockdown due to the pandemic (March 24th 2020). They wanted to use this opportunity to better provide products and services to their target audience by understanding online traffic.

Main Objectives :

1. Capture customer journey and drop off to better design website and landing pages for campaigns
2. Demographic analysis of traffic to better push marketing campaigns

Impact Created :

1. Promotions optimized (higher and improved ROI) post demographic and product / services analysis
   for a historic period of 8-10 years
2. Reports and dashboard scheduled periodically to make data consumption easy, error free and
   regular across the marketing and other teams
3. Marketing initiatives streamlined (higher margins) by data driven strategies and newer avenues
   successfully introduced (email campaigns, newsletters, etc. added to existing promotions via Social
   Media platforms)
4. Event tagging completely redone and naming convention corrected throughout the website to
   better capture and analyzed data, customer journey and visitor engagement on the site
5. Maintained traffic increased through targeted promotion effectively increasing traffic to the site 2
   times (brand stickiness) their original visitor traffic